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TOGETHER WITH RYSE
Wednesday’s top story: OpenAI has revealed some surprising new AI features at its annual DevDay conference.
P.S. If you want AI to optimize your workflows and save you time, scroll down to ‘Actionable Insights’ and pick up Hubspot’s ‘AI Task Delegation’ guide.
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🛠️ OpenAI’s surprising new AI tools
💪 How to pick tech products that will dominate the market
🚀 Did Microsoft just level up Copilot?
📽️ How to transform documents into video guides (with no skill)
💟 How to create a customer loyalty program using ChatGPT
👀 Anthropic steals another OpenAI co-founder!
🎯 Pinterest’s AI sees 55% Ad Lift
Read Time: 5 minutes
FACT OF THE DAY
🤔 Once, an AI trained to identify images of fish started identifying them based on the watermarks from the stock photos it was trained on, so instead of recognizing actual fish, the AI learned that whenever it saw a watermark, it was probably looking at a fish, becoming a fish-photo watermark detector rather than a fish detector—proving that sometimes, AI has a way of learning things a bit too literally!
🍟 In other news: Cerebras Systems, an AI chip designer, filed for an IPO on the Nasdaq under ticker CBRS. The company, valued at $4B in 2021, aims to compete with NVIDIA in the AI chip market. Cerebras designs processors and systems for AI training and inference, along with software for AI supercomputers. Learn more
Our Report: In a surprising twist, OpenAI revealed four new tools at its annual DevDay conference, but instead of being for public users, these new features were aimed at empowering entrepreneurs and developers who are building AI-powered products and features, enabling them to further fine-tune their AI models, develop speech-based applications, spend less on prompt engineering, and improve how smaller models perform.
🔑 Key Points:
A model distillation feature lets developers use larger, more costly AI models (eg. GPT-4o) to fine-tune cheaper, smaller models (eg. GPT-4o mini), offering no-cost tokens, to make sophisticated AI more accessible.
Its prompt caching feature (similar to Anthropic’s) allows developers to reuse commonly used prompts without paying full price every time, saving them up to 50% in costs (although Anthropic saves them up to 90%).
The vision fine-tuning feature enables developers to use both images (no copyrighted imagery is allowed) and text to fine-tune their GPT-4o applications to improve their ability to recognize and understand images.
Finally, its real-time API means developers can build real-time, speech-to-speech applications, using the six voices from its advanced voice mode feature (accessible to all ChatGPT subscribers).
🤔 Why you should care: These new features are a sharp contrast to what was announced at last year's DevDay, where they announced custom GPT creation tools and the ChatGPT store (there were no updates on the pilot revenue-sharing scheme), marking a strategic pivot away from headline-grabbing product launches to improving the efficiency and cost-effectiveness of their models and, therefore, prioritizing the developer ecosystem, which is no doubt a response to mounting concerns about AI resource intensity and environmental impact, demonstrating a mature understanding of the AI industry’s current challenges, laying the groundwork for long-term growth and stability in the sector.
Together with Ryse
Best Buy has a knack for picking the up-and-coming tech products that go on to dominate the market. They have a proven record with their early bets on household items like Ring (acquired by Amazon for $1.2B) and Nest (acquired by Google for $3.2B).
Now Best Buy is lifting the curtain on their latest find, launching RYSE’s SmartShades in over 120 retail stores. RYSE has already hit $8M+ in revenue with over 40,000 units sold, and the numbers are rising (along with the window shades).
RYSE shareholders have seen their value increase 40% year-over-year, with strong upside remaining as they scale into retail and high-volume B2B channels.
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OverallGPT compares AI models side-by-side for informed decisions
Bluedot is an AI note-taker that records meetings without bots
Outrank is an AI-powered SEO content generator
SolidPoint summarizes lengthy videos using AI
Our Report: Microsoft has announced new AI features for its ChatGPT-powered chatbot, Copilot—which are similar to those OpenAI announced when it launched ChatGPT-4o—that will, according to the CEO of Microsoft AI, Mustafa Suleyman (also co-founder of Google DeepMind), “provide you with unwavering support to help you show up the way you really want to, every day.”
🔑 Key Points:
Copilot Voice understands verbal questions and responds (even when interrupted) with 4 natural voice options, while Copilot Vision scans webpages, analyzes its images, and answers questions, verbally.
Microsoft has partnered with news outlets—including Reuters and Axel Springer—to enable Copilot Daily to deliver personal, audio news and weather briefings, and remind users of upcoming events.
Although it may “take more time before responding,” the Think Deeper feature allows Copilot to generate more thorough responses to more complex questions, including solving tough math problems.
🤔 Why you should care: These releases mark a strong move towards producing consumer-focused AI services, which is something newly appointed Suleyman, is clearly driving forward as Microsoft’s Copilot faces the difficult challenge of catching up with the likes of Anthropic’s Claude, Google’s Gemini, and partner OpenAI’s ChatGPT.
Together with Guidde
What if you could produce brand-consistent, engaging videos that explain product features, onboard customers, and train employees—all with one tool, no video experience needed, and in under an hour?
Meet Guidde, your all-in-one platform for effortless video guide creation.
Quickly create, edit, and publish videos that include personal branding, music, subtitles, and voiceovers. Translate content, track performance, and share your videos anywhere.
Join companies like IKEA, Nasdaq, and Live Nation in transforming dull documentation into dynamic, timeless video guides.
Type this prompt into ChatGPT:
Results: After typing this prompt, you will get a customer loyalty program that reinforces your brand values and encourages repeat business.
P.S. Use the Prompt Engineer GPT by AI Tool report to 10x your prompts.
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OpenAI rival, Anthropic, has hired one of OpenAI’s lesser-known co-founders—Durk Kingma—although no one knows exactly what he’ll be doing, or which team he’ll be joining or leading.
After announcing the move, Kingma (who helped develop OpenAI’s image generator, DALLE-3) explained that Anthropic’s “approach to AI development resonated significantly” with his own beliefs.
He “can’t wait to work with the talented team, including great ex-colleagues from OpenAI,” after Anthropic hired OpenAI’s ex-safety lead, Jan Leike, in May, and another OpenAI co-founder, John Schulman, in August.
Following similar moves by Google and Amazon, Pinterest revealed a new AI feature that can replace plain product image backgrounds with realistic lifestyle imagery to help advertisers improve their ads.
Early testing by drug store chain, Walgreens, showed that using this feature to showcase products in a more ‘Pinterest-native way’ increased click-through rates by 55%, with a 13% lower cost-per-click rate.
Pinterest also revealed a new AI feature that can automatically optimize ad bidding so the advertisers get the highest value, rather than just the most clicks or the highest conversion volume.
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Until next time, Martin & Liam.
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